Associate Professor (Tenured), University of Kentucky, USA
Assistant Professor, University of Kentucky, USA
부편집위원장 Associate Editor, Journal of Advertising Research
부편집위원장 Associate Editor, Journal of Current Issues and Research in Advertising
편집위원 Editorial Review Board, Journal of Advertising
편집위원 Editorial Review Board, International Journal of Advertising
편집위원, 광고학 연구 (The Korean Journal of Advertising)
학술지 논문
(2024)
A computational approach to cryptocurrency marketing on social media.
INTERNATIONAL JOURNAL OF ADVERTISING.
(2024)
한⋅미 소비자의 “친환경 제품”에 대한 인식과 소비 행동에 관한 탐색적 연구 : 수단-목적 사슬 및 토픽 모델링의 적용.
광고학연구.
35,
2
(2024)
Expertise and playfulness of social media influencers.
Journal of Current Issues and Research in Advertising.
(2024)
Enhancing user experience with a generative AI chatbot.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
(2023)
Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence.
TELEMATICS AND INFORMATICS.
83,
(2023)
Digital Advertising in the Age of Generative AI.
Journal of Current Issues and Research in Advertising.
44,
3
(2023)
Are virtual influencers friends or foes? Uncovering the perceived creepiness and authenticity of virtual influencers in social media marketing in the United States.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
39,
13
(2023)
Morality on the road: How moral norms impact the persuasiveness of message framing in public service advertising.
기업과혁신연구.
46,
2
(2023)
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption.
INTERNATIONAL JOURNAL OF ADVERTISING.
43,
1
(2023)
Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors.
JOURNAL OF BUSINESS RESEARCH.
164,
114039
(2023)
The COVID-19 threat and luxury advertising.
JOURNAL OF CONSUMER BEHAVIOUR.
22,
3
(2023)
Awe and guilt: Desirability and feasibility appeals in social media green campaigns.
JOURNAL OF CONSUMER BEHAVIOUR.
22,
2
(2022)
I?ll follow the fun: The extended investment model of social media influencers.
TELEMATICS AND INFORMATICS.
74,
1
(2022)
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving.
INTERNATIONAL JOURNAL OF ADVERTISING.
41,
5
(2022)
Pride and gratitude: Egoistic versus altruistic appeals in social media advertising.
JOURNAL OF BUSINESS RESEARCH.
142,
1
(2022)
Emojis and assertive environmental messages in social media campaigns.
INTERNET RESEARCH.
32,
3
(2022)
Programmatic creative: AI can think but it cannot feel.
Australasian Marketing Journal.
30,
1
(2021)
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans.
EUROPEAN JOURNAL OF MARKETING.
55,
6
(2021)
Temporal and social scarcities: effects on ad evaluations.
INTERNATIONAL JOURNAL OF ADVERTISING.
40,
7
(2020)
Death imagery in antipoaching advertising.
PSYCHOLOGY & MARKETING.
37,
12
수상/공훈
International Journal of Advertising's Best Reviewer Award, 2024
Runners-up for the 2018 Best Article Award, Journal of Advertising
Finalist for the 2017 Best Article Award, Journal of Advertising
Faculty Research Award, College of Communication and Information, University of Kentucky, 2017
Best Conference Paper Award, American Collegiate Retailing Association, Secaucus, NJ, 2016
Best Conference Paper Award, American Academy of Advertising, Chicago, IL, 2015
Best Conference Paper Award, American Academy of Advertising, Minneapolis, MN, 2010
학술회의논문
(2024)
Generative AI for destination marketing.
한국마케팅학회 춘계학술대회.
대한민국
(2024)
생성형 AI 광고에 관한 뉴스 빅데이터 분석 연구.
한국마케팅학회 춘계학술대회.
대한민국
(2024)
Branded meme marketing on TikTok.
한국광고학회 춘계정기학술대회.
대한민국
(2023)
Empowering digital consumer experience with ChatGPT.
Korean Scholars of Marketing Science International Conference.
대한민국
(2023)
Luxury meme advertising for digital consumer engagement.
Korean Scholars of Marketing Science International Conference.
대한민국
(2023)
A computational approach to cryptocurrency marketing on Twitter.
Global Marketing Conference.
대한민국
(2023)
Baby animals in wildlife conservation campaigns.
American Academy of Advertising.
미국
